joined former partner Dave Dix to offer Honda automobiles; quickly achieved ranking as one of the dealership's top salespeople in both sales and customer satisfaction; earned Honda Council of Sales Leadership membership in 2002, 2003 and 2004
April 2001
Jan 2000
Dec 1998
Jun 1993
Apr 1988
Oct 1977
Jul 1976
Towne Toyota, Inc. -- State College, PA
Sales Consultant
began 25 year relationship with the Dix family by joining their Toyota dealership as Sales Consultant
.
Leitzinger Imports Inc. -- State College, PA
Sales Consultant, promoted to Business Manager
joined Nissan / Mercedes-Benz dealership as Sales Consultant; promoted to Business Manager to operate Finance and Insurance Department, Daily Rental Car Department and Used Car Leasing Department
COIN Dealership Systems, Inc. -- Atlanta, GA
Systems Consultant, promoted to Regional Account Manager
recruited by the automotive industry leader in sales solutions software; traveled throughout the Northeast to market COIN software in two successive sales positions including one-to-one, large account and allied vendors
Systems Analyst and Document Management Executive, promoted to Director - Financial Services, promoted to Director - National Accounts
served in a variety of positions for this Fortune 500 company; provided auto dealership consulting services to large dealer groups, manufacturers and financial institutions; traveled nationwide and gained invaluable experience in the operation of automobile dealerships
Colwell Motorcars LLC -- State College, PA
President
realized long-time dream by opening Colwell Motorcars with wife Tammy; specialized in sales and service of late-model pre-owned vehicles including luxury, performance and special interest cars
Colwell-Dix Daewoo -- State College, PA
Vice-President / Operating Partner
acquired Daewoo Motor franchise and founded new car dealership with Dwight Kennedy and Dave Dix; achieved highest Customer Satisfaction Ratings in Western PA & WV; closed dealership following Daewoo's bankruptcy announcement
Community & Civic Involvement
** Boy Scouts of America -- has volunteered as Den Leader and Cubmaster of Pack 82 in State College, PA. Currently serves as Chairman of the Troop Committee for Boy Scout Troop 31.
** Centre County Youth Service Bureau -- has served since 1998 as Race Chairman of the Lion Country Grand Prix, a go-kart race that raises funds for a variety of programs serving youth and families in Centre County, PA.
** Little League Baseball, Babe Ruth Baseball, Pioneer Basketball, Centre Soccer -- has volunteered as a youth sports coach for many local teams over the past 10 years.
** Mid-State Literacy Council -- has participated in the Corporate Spelling Bee to raise funds for this local organization.
** State College Presbyterian Church -- has volunteered for many church activities including youth programs, community outreach, fundraising and others.
American Honda Motor Co. Awards & Training Earned By Craig Colwell
Council of Sales Leadership
2002 Silver Level
2003 Silver Level
Certification Seminars
Honda Customer Focused Sales Skills
Honda Customer Focused Product Knowledge
2002 Honda CR-V Product Launch
2003 Honda Pilot Product Launch
2003 Honda Accord Product Launch
Product Knowledge Test Completion
2001 Civic Introduction
2001 Civic Sedan vs. Competition
2001 Civic Coupe vs. Competition
Honda Orientation
2002 CR-V Introduction
2002 Odyssey Introduction
2002 CR-V vs. Competition
2002 Odyssey vs. Competition
Honda Quality Delivery
2002 Civic Si Introduction
2003 Civic Hybrid Introduction
2003 Pilot Introduction
2003 Pilot vs. Competition
2003 Accord Introduction
2003 Accord Sedan vs. Competition
2003 Accord Coupe vs. Competition
Honda Council of Sales Leadership
Craig R. Colwell
Dix Honda Company
2796 W. College Ave.
State College, PA 16801
2/29/04
Congratulations! You have finished the year with Silver Level membership in the Council of Sales Leadership program. We commend you for your dedication to professionalism and customer satisfaction, as well as your sales success, which has put you among an elite group of Honda retail sales professionals.
Once again, congratulations. We are sure your dealership and fellow salespeople join us in paying tribute to your accomplishments.
2002 Silver Level